Consistent CRM data, configured once

Choose how phone numbers, names, locations, job titles and industries should look, and furball applies your configuration to your HubSpot portal.

Phone numbers and names

Contact details that look the same everywhere

Format phone numbers and names consistently, so records are easier to read, match and use in communications.

Phone numbers.: Validate phone numbers and format them as E.164, international or RFC 3966.
Name separation.: Separate full names into first and last name fields.
Title case.: Format names in proper title case.
Salutations.: Generate formal, informal or professional salutations for personalised communication.

Locations

Standardise location fields so territories, routing and reporting are based on consistent values.

States and regions.: Standardise states to full names or abbreviations.
Countries.: Normalise country names or convert them to abbreviations.
Addresses, cities and postal codes.: Standardise address formatting, city names and postal code formats.
Missing countries.: Determine the country from the state, region or postal code.

Job titles and industries

Turn free-text job titles and industries into consistent values you can segment and report on.

Job titles.: Standardise and normalise job titles across your CRM.
Seniority.: Infer seniority from each contact's job title.
Industry classification.: Classify companies using HubSpot's industries, NAICS or SIC.

Geographic Inference Engine

Infer missing location details and group records into the regions your teams sell and report by.

Regions and territories.: Group records using models such as AMER, EMEA and APAC, with readable region labels.
Cities and states from postal codes.: Determine the city and state or province from postal and ZIP codes.
You choose the scope.: Fill only empty fields and keep existing data, or update every record.

The furball platform

Each module works on its own, and together they keep your HubSpot data trustable, actionable and AI-ready.

Get started

Tell us about your team, your systems and your HubSpot portals, and we'll get in touch.

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