Trustable, actionable, AI-ready CRM data
furball and Cat Media turn disconnected data into a reliable foundation for sales, marketing and RevOps. Bring data into HubSpot, improve what's already there, and build towards connected systems, better decisions and AI.
Data for the AI era
Better operations start with better data
HubSpot is part of your business, not an island. Connect the information your teams need, improve the quality behind every workflow, and make data useful for decisions, customer experiences and AI.
Trustable- Build on clean, connected records that reflect your business. Audit quality, resolve duplication and keep the right controls in place as data moves.
Actionable- Give sales, marketing and RevOps consistent information they can use for timely follow-up, better customer experiences and reporting that supports real decisions.
AI-ready- Make reliable data the starting point for automation and AI. Strong structure and context help your next investment build on what works, not amplify what's broken.
The furball platform
Connect, audit, deduplicate and standardise
Bring data in with control, understand what's already in your CRM, and improve quality as your operations evolve.
Connect & ingestData Ingestion StudioBring event, partner and system exports into HubSpot through one guided process, run by your team or managed by Cat Media.One process for many sourcesClean, matched and reviewed dataA first step towards integrationLearn more 
AuditCRM AuditSee duplicates, missing data, unworked contacts and user adoption across your HubSpot portal in one audit.Data quality, governance and adoptionfurball Insights on your sales pipelineLive share links and PDF reportsLearn more 
DeduplicateMatching & DeduplicationFind duplicate contacts and companies, review every group with a confidence score and merge with control.Confidence-scored duplicate groupsA fast review queueConfigurable matching and auto mergeLearn more 
StandardiseStandardisation & FormattingKeep phone numbers, locations, job titles, industries and names consistent across your HubSpot portal.Phone, name and location formattingJob titles, seniority and industriesGeographic inferenceLearn more
New: Data Ingestion Studio
Less import admin. More useful data.
From webinar responses and conference leads to partner conversions and business-system exports, the Studio gives teams a simpler route into HubSpot. Start with files today, without waiting for a full integration.
- Your team, or ours.
- Follow a guided workflow, or have Cat Media manage the import process so sales, marketing and RevOps can stay focused on their work.
- A cleaner starting point.
- Prepare, match and validate records before they enter HubSpot, protecting follow-up, reporting and attribution.
- A route to integration.
- Use imports to validate how records connect across systems before an API build. API inputs and scheduled jobs are on the Studio roadmap.
The roadmap
Beyond spreadsheets. Beyond a single CRM.
furball is growing into a CRM-agnostic orchestration platform, adding APIs, scheduled jobs and support for Salesforce, Pipedrive and Microsoft Dynamics 365.
- Available now
Trusted HubSpot data
Bring new data into HubSpot through a guided, governed process, then audit, deduplicate and standardise what's already there.
- Coming soon
Smarter imports
Less preparation for every file, with templates that recognise your data, delta imports, automated events and full object support.
- Planned
Beyond spreadsheets
API sources and scheduled jobs turn the Studio from a guided import tool into a platform that orchestrates data between systems.
- On the horizon
Beyond a single CRM
A CRM-agnostic furball that works with Salesforce, Pipedrive and Microsoft Dynamics 365, opening the way to multi-CRM orchestration.
Built by Cat Media
The right data. The right expertise.
Cat Media, a Certified Platinum HubSpot Solutions Partner, combines data design, integration expertise and hands-on delivery. We use furball alongside HubSpot's native tools to make complex operations simpler for the people who depend on them.
Design the foundation- Shape data models, associations and governance around your business, so HubSpot reflects how you work rather than forcing your teams to fit the software.
Connect the systems- Connect CRMs, ERPs and business applications with the right mix of native integrations, APIs and custom engineering, designed for reliable, repeatable data flows.
Support the teams- From fully managed imports to streamlined in-house processes, reduce manual data work and give sales, marketing and RevOps a clearer path from activity to action.
Build for what's next- Establish reliable data for reporting, automation and AI, then evolve your operations as your needs grow, without losing control of quality or traceability.
Get started
Make your CRM data AI-ready
Whether you need help with your next import or a plan for connecting your systems, tell us where you want to go. We'll help you build the right data foundation.
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