Built by Cat Media, from thousands of imports

furball is the data orchestration technology behind Cat Media's HubSpot work. We built it to help sales, marketing and RevOps teams turn disconnected data into a foundation they can trust.

Get in touchExplore the platform

Our story

Built from real-world data problems

furball is developed by Cat Media, a Certified Platinum HubSpot Solutions Partner based in Dublin. We help organisations implement HubSpot, connect it with the rest of their business and build data foundations they can rely on.

Over five years, we imported thousands of spreadsheets from events, webinars, partners and other systems. Again and again, imports were where duplicates, broken attribution and untrusted data began.

furball turns that experience into software. The furball platform audits, deduplicates and standardises CRM data, and furball Data Ingestion Studio brings new data in with control. With APIs, scheduled jobs and more CRMs on our roadmap, furball is growing into a full data orchestration platform.

of HubSpot imports and data projects
5+ years
of spreadsheets imported
Thousands
HubSpot Solutions Partner
Platinum
serving Ireland and the UK
Dublin

Our approach

Data first, then everything else

Effective HubSpot implementations start with data. We look beyond the import to how information moves across your organisation, and build the processes that keep it reliable.

A strong data foundation
We start with how data is created, structured and used, then shape models, governance and quality processes around your business.
Connected and automated
We connect HubSpot with CRMs, ERPs and proprietary systems, building data flows designed for consistency, traceability and scale.
Data as a business asset
We treat HubSpot as part of your wider ecosystem, so clean, connected data can power decisions, automation, experiences and AI.

Visit Cat Media

Our culture

Guided by ikigai

Ikigai is the Japanese idea of a reason for being. One of our founders found it in Japan, talking with artisans who cared as much about the spirit of their craft as the result. It shapes how we work and how we build furball.

Meaningful beginnings
Each day starts with a simple question: how can we bring real value today, to our clients, our colleagues and the work itself?
Continuous improvement
Inspired by kaizen, we look for small, steady improvements in our skills, our processes and every new release of furball.
Celebrating milestones
We take time to recognise progress, from a smooth migration to a cleaner CRM, and to thank the people who made it happen.

Who we work with

Ambitious teams ready to scale

We work with mid-sized and enterprise organisations across Ireland and the UK that use HubSpot or are moving to it.

Our clients are ambitious, technology-driven businesses held back by fragmented systems, unclear processes and disconnected data. We’re especially proud to support values-led companies.

How we protect your data

Our mission

To help ambitious teams scale with clarity and integrity, through thoughtfully designed systems, meaningful content and a genuine drive to do good.

Get started

Let's build your data foundation

Whether it's your next import, a messy CRM or a plan to connect your systems, tell us where you want to go. We'll help you get there with clarity.

Already have access? Sign in to furball Sign in to the Studio